Blatant bias and blood libel
Biases are, arguably, experimental psychology’s best export. Many a psychologist has built a successful career exploring, cataloguing, and attempting to explain the myriad biases supposed to plague human cognition (for a taste, see this Wikipedia list).
This is not a healthy development. It has helped spread a reign of error in psychology, fed by ‘gotcha experiments’ suggesting that humans are broadly irrational and quite a bit dumber than, say, rats. On the contrary, human cognition is extraordinarily efficient and adaptive—not to pat ourselves in the back too much, but, cognitively, we’re pretty dope. With a keen sense of irony, Gerg Gigenrenzer, one of the stalwarts of human rationality, has decried a bias bias that mistakes adaptive heuristics for biases.
Blind imitation or a matter of taste?
***[This post was co-written by Hugo Mercier and Olivier Morin]