{"id":509,"date":"2009-03-06T00:00:33","date_gmt":"2009-03-05T23:00:33","guid":{"rendered":"http:\/\/cognitionandculture.local\/?p=509"},"modified":"2023-07-22T14:06:29","modified_gmt":"2023-07-22T12:06:29","slug":"in-bad-taste-evidence-for-the-oral-origins-of-moral-disgust","status":"publish","type":"post","link":"https:\/\/cognitionandculture.local\/blogs\/nicolas-baumard\/in-bad-taste-evidence-for-the-oral-origins-of-moral-disgust\/","title":{"rendered":"In Bad Taste: Evidence for the Oral Origins of Moral Disgust"},"content":{"rendered":"

The last issue of Science reports a fascinating piece of research<\/a> on the facial display of disgust among participants whom have been treated unfairly in an economic game. Here is the abstract:<\/p>\n

\nIn common parlance, moral transgressions \u201cleave a bad taste in the mouth.\u201d This metaphor implies a link between moral disgust and more primitive forms of disgust related to toxicity and disease, yet convincing evidence for this relationship is still lacking. We tested directly the primitive oral origins of moral disgust by searching for similarity in the facial motor activity evoked by gustatory distaste (elicited by unpleasant tastes), basic disgust (elicited by photographs of contaminants), and moral disgust (elicited by unfair treatment in an economic game). We found that all three states evoked activation of the levator labii muscle region of the face, characteristic of an oral-nasal rejection response. These results suggest that immorality elicits the same disgust as disease vectors and bad tastes.<\/p><\/blockquote>\n

Following anthropologist Richard Schweder, psychologist Jonathan Haidt has proposed that some of our moral judgments (about incest, purity, or chastity) come from our \u201csense of disgust\u201d. Do these results argue in favour of such a theory of morality ?<\/p>\n

Surprisingly, the authors are very cautious about interpreting their results in favour of a theory of morality based on disgust (and in their commentary<\/a>, in the same issue, Rozin, Haidt and Finchner are quite cautious too in using these results to support their theory). It may be because such results go actually against Schweder and Haidt\u2019s theory. Indeed, in Chapman et al.\u2019s experiment, moral disgust is elicited by a moral transgression (unfairness) unrelated to the \u201cethics of purity\u201d. Furthermore, these results go in the same direction than recent experiments which have shown that disgust is not specifically linked to the ethics of purity (Schnall, Haidt, Clore, & Jordan, 2008; Simone, Benton, & Harvey, in press).<\/p>\n

If moral judgment is not based on disgust, then why has disgust been exapted from contamination to moral cognition? Following Darwin, the authors suggest that<\/p>\n

\nConfiguration of emotional facial expressions has evolved from a functional role in regulating sensory intake. These ancestral configurations may later have proven useful as social signals, assuming a new function without needing to change their basic form.<\/p><\/blockquote>\n

The authors do not speculate further. But we can complement their suggestion. Disgust might have been exapted for communication. The old facial display of rejection (selected to signal contaminated substances) could have been reused to communicate rejection of some behaviour or some immoral individuals. To sum up, it may be the case that moral judgment have nothing to with disgust. Disgust is just a way to convey moral evaluations.<\/p>\n","protected":false},"excerpt":{"rendered":"

The last issue of Science reports a fascinating piece of research on the facial display of disgust among participants whom have been treated unfairly in an economic game. Here is the abstract: In common parlance, moral transgressions \u201cleave a bad taste in the mouth.\u201d This metaphor implies a link between moral disgust and more primitive […]<\/p>\n","protected":false},"author":680,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"acf":[],"yoast_head":"\nIn Bad Taste: Evidence for the Oral Origins of Moral Disgust - International Cognition and Culture Institute<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/cognitionandculture.local\/blogs\/nicolas-baumard\/in-bad-taste-evidence-for-the-oral-origins-of-moral-disgust\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Bad Taste: Evidence for the Oral Origins of Moral Disgust - International Cognition and Culture Institute\" \/>\n<meta property=\"og:description\" content=\"The last issue of Science reports a fascinating piece of research on the facial display of disgust among participants whom have been treated unfairly in an economic game. Here is the abstract: In common parlance, moral transgressions \u201cleave a bad taste in the mouth.\u201d This metaphor implies a link between moral disgust and more primitive […]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/cognitionandculture.local\/blogs\/nicolas-baumard\/in-bad-taste-evidence-for-the-oral-origins-of-moral-disgust\/\" \/>\n<meta property=\"og:site_name\" content=\"International Cognition and Culture Institute\" \/>\n<meta property=\"article:published_time\" content=\"2009-03-05T23:00:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-22T12:06:29+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Nicolas Baumard\">\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data2\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cognitionandculture.local\/#website\",\"url\":\"https:\/\/cognitionandculture.local\/\",\"name\":\"International Cognition and Culture Institute\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/cognitionandculture.local\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/cognitionandculture.local\/blogs\/nicolas-baumard\/in-bad-taste-evidence-for-the-oral-origins-of-moral-disgust\/#webpage\",\"url\":\"http:\/\/cognitionandculture.local\/blogs\/nicolas-baumard\/in-bad-taste-evidence-for-the-oral-origins-of-moral-disgust\/\",\"name\":\"In Bad Taste: Evidence for the Oral Origins of Moral Disgust - International Cognition and Culture Institute\",\"isPartOf\":{\"@id\":\"https:\/\/cognitionandculture.local\/#website\"},\"datePublished\":\"2009-03-05T23:00:33+00:00\",\"dateModified\":\"2023-07-22T12:06:29+00:00\",\"author\":{\"@id\":\"https:\/\/cognitionandculture.local\/#\/schema\/person\/d3c7787fb7542aa49f40537ad4770869\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/cognitionandculture.local\/blogs\/nicolas-baumard\/in-bad-taste-evidence-for-the-oral-origins-of-moral-disgust\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/cognitionandculture.local\/#\/schema\/person\/d3c7787fb7542aa49f40537ad4770869\",\"name\":\"Nicolas Baumard\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/cognitionandculture.local\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"http:\/\/cognitionandculture.local\/wp-content\/uploads\/IMG_3303-1-96x96.jpeg\",\"caption\":\"Nicolas Baumard\"},\"description\":\"morality, religion\",\"sameAs\":[\"http:\/\/sites.google.com\/site\/nicolasbaumard\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/posts\/509"}],"collection":[{"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/users\/680"}],"replies":[{"embeddable":true,"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/comments?post=509"}],"version-history":[{"count":2,"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/posts\/509\/revisions"}],"predecessor-version":[{"id":16987,"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/posts\/509\/revisions\/16987"}],"wp:attachment":[{"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/media?parent=509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/categories?post=509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cognitionandculture.local\/wp-json\/wp\/v2\/tags?post=509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}