Rethinking ostension: (1) A terminological issue
Relevance theory was developed in the 1970s and 80s. Over the years, there have been a various modifications—hopefully improvements. In this and in posts to follow, I want to engage in some further rethinking. Today, I start, as a warm-up, with a terminological issue. In in our 1986 book, Relevance: Communication and cognition, Deirdre and I drew a sharp contrast between two forms of communication, which we called “coded communication” and “ostensive-inferential communication.”
We may be thinking about it all wrong
Conversation with Jack Goody was never dull. He combined an endless curiosity for ethnographic details with a deep interest in broad anthropological questions. Here is a picture of some of his books (both English originals and French translations) on my shelves, illustrating the variety of his interests. I hope Jack would have enjoyed this post, but it is not related to his work. Notice a peculiar ethnographic detail in the picture? (I would not have paid much attention to it, except as a source of mild annoyance, if it were not for an article in today’s French edition of Slate). The titles in English read from top to bottom, those in French from bottom to top.