from day 09/01/2019

Blind imitation or a matter of taste?

For some varieties of cassava, complete detoxification is an effortful, complex, unintuitive process. Joe Henrich famously argued that the practice could only spread through blind, conformist imitation. But what if cassava just tastes better that way?

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[This post was co-written by Hugo Mercier and Olivier Morin]

Cassava processing in Vietnam (Source: Wikimedia Commons)

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